Something Is Different
Look up at the navigation to my new site. Something is missing. I'll give you a minute. There you go. Screen Printing is not a top-level navigation item anymore. So does this mean I have stopped screen printing? How can I own a screen printing shop and NOT do screen printing?! Slow down... It is both exactly what it looks like and not at all what it looks like.
Now Look Again
You will also notice that things like Branding and Design are also not top level items. Creative Services is where they all live now. And if you take a look further there is a rhyme to the reason in the order of those services. Branding, Illustration, Apparel Printing and Poster Printing. Think of it as a funnel. You have to start at the top with your brand and branding services. Once it funnels through it creates your base or foundation. Now, with branding can also come things like collateral design, signage and web design. Illustration can also be involved but is something I am very passionate about offering in service of your brand. Creating that visual language for people to know you and trust who you are. Starting now I am positioning my screen printing services in much the same way.
The Original Mission
When I set out to move from a home office to a studio in order to take my services to a new level (which did include screen printing) my overall pecking order was a creative who specializes in branding and illustration and use screen printing to further support those two pillars for creating branded items. Additionally, I would use my passion for building and nurturing creative communities through workshops and team-building across all of my services.
I Got A Little Lost
Seeing as screen printing was such a new venture for me almost all my marketing and social presence revolved around that tenant. So it should have come as no surprise that much of my design and illustration work had dried up and more and more screen printing jobs had been coming in. Having things like overhead now, bills needed to be paid.