Longtime friend Kevin Sandes (like back when we were teenagers!) decided to stake his claim in the world with Urban Sugar Mobile Cafe. He came to me with a very realized visions and we had a blast together bringing it to the real world.
Clean, simple, stacked. We use this mark for simpler applications of the brand like wearables and uses that may require something scaled back in both complexity and color. Sharing so many elements from the main mark still keep it 100% on brand.
All good marks have to work in black and white first. And this one does too. Count on it.
When a good friend is also one of the best you know at his job it makes starting my business easier.